About Us
Formation Story
officially took root in 2015 when The S&G Group was formed.
Led by Sandra Brodnicki, APR, Fellow PRSA, and Gigi Westerman, APR, Fellow PRSA – The S&G Group offers high-level counsel and innovative solutions for businesses and nonprofits through a full range of strategic planning and integrated communications services.
The Right Team
Practiced in research methodology, committed to ethical standards. Skilled at tackling tough issues.
The S&G Group is your team for outcome-based business and communication strategies.
Led by Sandra Brodnicki, APR, Fellow PRSA, and Gigi Westerman, APR, Fellow PRSA – The S&G Group offers high-level counsel and innovative solutions for businesses and nonprofits through a full range of strategic planning and integrated communications services.
Alligning Forces
What began as the seeds of a strategic partnership in 2005 officially took root in 2015 when Brodnicki and Westerman launched The S & G Group.
Former journalists turned agency owners they know how to get to the bottom of any issue and find the most creative and strategic path to the top.
They are among a small percentage of accredited industry professionals, and an even smaller group to be inducted into the prestigious College of Fellows of the Public Relations Society of America.
That means every client receives one-on-one counsel and expert advice from master-level strategists.
Partners In Your Success
Over the years, Brodnicki and Westerman have won top honors for their work in national, regional and local competition, and they each hold certificates in measurement and analytics, crisis communications and reputation management.
Whether you’re creating a new brand, launching a campaign, or protecting your business reputation – The S & G Group is the team you want to get the results you need.
our work Gets Results
The Faces Behind Your Success
Sandra Brodnicki
A former newspaper editor, reporter and columnist, Brodnicki has spent more than two decades bringing brands to life and managing reputation through smart communications strategy. Over the years, she has also perfected the art of storytelling, one of many tactics she uses to grab the attention of key stakeholders. She delivers a process-oriented approach with strong business vision to help clients leverage their unique value proposition and meet business goals.
Gigi Westerman
A former television news producer and reporter, Westerman’s finely-honed journalistic instincts help her get to the heart of client issues and provide strong counsel for managing reputation. She spent more than a decade as a strategic communications advisor to C–suite executives in healthcare and insurance and is an accomplished media and presentation coach. With a creative mind and a constant eye on bottom line impact, she helps organizations reach new levels of performance.